by Francisco G. Gómez
As mom and pop businesses continue to disappear at an alarming rate, there are those like, Brunswick Tire and Auto, that remain strong and thriving. There are a number of reasons for this. A work ethic that encompasses professional excellence, customer courtesy, superior automotive problem diagnosis, the use of top notch auto parts/tires, reasonable prices and seasoned leadership experience.
At the helm of B.T.A. is master mechanic, Jaíme Hernández, a cuban immigrant who left the island in 1968 for Spain, and shortly thereafter arrived in the U.S.. From that time on he learned his craft under the tutelage of his father Andre; ten years passed until Jaíme’s father put enough money together to buy their first repair shop in Elizabeth, N.J.
At present Jaíme and his wife Yana run B.T.A.. Yana graduated from Rutgers University in 1979 with a degree in nursing, and when she’s not working at her full time job in Woodrow Wilson Public School in New Brunswick, she’s in the shop office handling business along side her husband.
Jaíme and Yana have had many successes in running B.T.A, but what sets them apart from other mom and pop businesses is their community commitment and sense of cooperative exchange. One of Raíces’ main interests is in developing and spreading the benefits of cooperative enterprise. B.T.A. has embraced the cooperative model in a limited way, in that they not only fix Raíces’ Truck and give us instruction in basic automotive education, in exchange for lessons in music, specifically, Caribbean drumming, but Jaíme also plays in the Raíces Cultural Center Ensemble. All in all, this has worked out magnificently economically for both B.T.A. and Raíces, but also in a friendship of many years now.
If you’re into community, the local movement and need automotive help, or even new tires, then please stop in and meet Jaíme, Yana and the crew at Brunswick Tire and Auto -You’ll be happy you did!
Brunswick Tire and Auto
199 Powers St.
New Brunswick, NJ 08901
Phone number (732) 246-7077